Resources & FAQ

The Chamber has collected a number of resources from partner organizations to allow members to promote the 2020 Census among your networks.

What’s at stake politically after the 2020 Census?

In addition to determining federal funding for:

  • Medicare
  • Medicaid
  • Education
  • Infrastructure
  • Free school lunch programs
  • Children
  • Housing

… the census is the basis for Congressional reapportionment and redistricting. From New York Magazine, a look at how the political map may shift after the 2020 census.


When More People Get counted…Detroit By the Numbers:

  • More kids qualify for free school lunch programs – 74,000 City of Detroit students depend on the Federal School Lunch program.
  • More families, seniors get food assistance – 240,000 City of Detroit seniors, families depend on federally funded Bridge cards.
  • More special education funding goes to schools – $200 million in federal education grants come to Detroit schools each year based on the census count.
  • More college students qualify for federal financial aid – federal funding for Pell grants in part depends on census count.
  • More clinics and hospitals get Medicaid funding to treat more patients.

Find out how many children are at risk of being undercounted in your area:

Young children, children of color, children in immigrant families and children in families with low incomes are at high risk of being under-counted in the 2020 census. A tool from the Michigan League for Public Policy provides estimates of the number of children in the state and within every county in Michigan to provide some sense of the scope of risk. The state of Michigan is pictured below:




2020 Census Taglines, Logos Available Now for 12 Non-English Languages

The U.S. Census Bureau completed the release of its 2020 Census platform (tagline and logo) for 12 languages in addition to English. The “Shape your future. START HERE.” platform is incorporated across Census Bureau outreach and partnership awareness materials and will become more visible as the 2020 Census advertising campaign launches in January 2020. The creative platform will help guide outreach efforts planned by states, local communities and nonprofit organizations.

The new logos and taglines were developed in the following languages: SpanishSimplified Chinese, Traditional Chinese, VietnameseKoreanRussianArabicTagalogPolishFrenchHaitian CreolePortuguese and Japanese. These 12 languages match the non-English languages supported for the 2020 Census internet and phone response options. English and these 12 languages cover over 99% of all households in the country. In addition, a new logo was released today to support outreach to the Native Hawaiian Pacific Islander population.

The US Census Bureau releases its predictions about how people might self-respond to the 2020 Census.

In a research paper released July 25, the Census Bureau explains its predictions and understandings about how people might self-respond to the 2020 Census. The report begins by segmenting the U.S. population into six groups based on mindset towards the census. Read more.

Additional Promotional Resources:

U.S. Census Promotional Materials and Guidelines

City of Detroit 2020 Census – How You Can Help

Yalla Count Me In!

National Association of Latino Elected and Appointed Officials (NALEO)

Download the City of Detroit Census FAQ:

Census Events & Webinars:

Tuesday, September 24:

Library of Michigan Census Solutions Workshop – Bloomfield Township: 12:30-4:30 PM

This workshop, hosted by the Bloomfield Township Public Library, will help partners explore unconventional approaches to census challenges and come up with creative solutions using the power of design-thinking. Register here.

Wednesday, September 25:

Discovering Unique Hidden Gems Data Webinar: 2:00 PM

During this webinar, Census Bureau experts will help you:

  • Understand practical ways to use our hidden gems data through illustrations and use cases.
  • Learn about available resources and data tools, which can assist you in saving time looking for data.
  • Learn how to compare and contrast the different types of available data.

Register here.

Thursday, September 26:

Developing Your Hard to Count List Webinar: 3:00 PM

While there are many similarities to a good voter outreach program, Get Out the Count 2020 has its own unique set of challenges and nuances. Successful efforts must take crucial differences into account. This training will provide you with guidance on hard-to-count targeting and clear insights on the pros and cons of various approaches (like using a voter file). Additionally, the webinar will cover best practices around data collection, data management, and data privacy.  Register here.

Oakland County Complete Count Committee Census Training: 5:00-7:00 PM

This training and strategy session, sponsored by the Oakland County Complete Count Committee, will be hosted at the Oakland County Commissioners Auditorium at 1200 N. Telegraph, Pontiac, MI.  The goal of the session is to support and coordinate collaborative efforts between Oakland County representatives, local committees and MNA grantees and maximize the 2020 Census’ promotion and awareness. Please RSVP to Barbara Winter, or by calling 248.858.0255