The Detroit Regional Chamber Foundation is seeking proposals to fulfill the requirements of MichAuto’s High Tech Talent (HTT) Initiative as outlined in this request for proposal (RFP). This RFP is for a You Drive the Future website. The comprehensive website should focus on information, resources, and engagement opportunities for the identified target audience across the State of Michigan and help to position the mobility industry as a high-tech, high potential industry to college students and young professionals, and change perceptions of careers in this field.
Background: MichAuto, a program of the Detroit Regional Chamber Foundation, is the state’s only automotive and mobility association with a mission to promote, retain, and grow Michigan’s signature industry. It provides a platform for industry leaders and stakeholders to engage in advocacy, discuss industry priorities, attract and retain high-tech talent, and create an innovation-forward environment to support next-generation mobility developments.
In Michigan, approximately one in five jobs are tied to the automotive industry. Unfortunately, MichAuto’s 2023 Perception Study found that only 10 percent of youth in the state are interested in mobility careers. This is coupled with the fact that the mobility industry and other key industries in Michigan are going through a transformational change and many positions in the future require new skill sets, degrees, and training than the current workforce employs. There is also heightened competition for these employees as the mobility industry and tech companies implement more and more technical components that are more traditionally thought of within other industries (computer software, consumer goods, etc.). Therefore, MichAuto launched the HTT Initiative that will assist industry and industry stakeholders in building a foundation of Michigan’s current HTT landscape and roadmaps to driving Michigan into a leadership position in this critical space.
Proposals are due Monday, March 31, 2025.
If you have any questions, please contact Drew Coleman at dcoleman@michauto.org.