The automotive and mobility industry is evolving with changing technology and sustainability needs. Retaining and growing strong talent in Michigan is critical as the industry transforms, especially as it becomes more high-tech, global, and expansive.
To address this talent need, MICHauto launched the Discover Auto: You Drive the Future campaign to attract, grow, and empower the future workforce in Michigan. It showcases that automotive and mobility careers offer innovative thinking, diverse opportunities, and the ability to impact global issues. The campaign puts a spotlight on young professionals as they share their real-life experiences in the industry.
The A Day in the Life series highlights what a day at work looks like, including roles in engineering, marketing, and sales, and what young professionals like about working in automotive and mobility careers.
