MICHauto is an association dedicated to promoting, retaining and growing the automotive industry in Michigan. It is a key economic development initiative of the Detroit Regional Chamber.
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Strategic Objectives
- Serve as the trade association that works to keep the center of the automotive industry right where it started.
- Establish a robust platform to build the unified voice — across all aspects of the automotive-related value chain — promoting awareness, access, and collaboration.
- Lead an automotive-focused economic development strategy to enhance attraction and retention of the Michigan-based automotive industry.
- Utilize the critical foundation of expertise in advanced technology to help diversify the Michigan economy.
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Core Activities
- Advocate in Lansing and the Detroit region on behalf of shared automotive-related interests.
- Educate the public on the importance of the automotive sector and related industries to the competitiveness of Michigan.
- Retain and attract automotive-related business and talent to Michigan.
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Our Role
- Serve as the “portal” for all automotive-related companies seeking information about Michigan as a potential site for investment by working closely with the state’s economic development and educational communities.
- Connect companies with auto-related business opportunities.
- Help retain and attract top talent to Michigan’s automotive industry cluster.
- Promote collaboration among Michigan’s automotive-related firms, educational institutions, labor, philanthropic organizations and governments to work in effective partnerships.
- Participate in activities that help drive research and development and innovation in advanced manufacturing and technology.
MICHauto is presently gearing up. Operating within the Detroit Regional Chamber’s group of economic development initiatives, membership in MICHauto is available to those presently doing business or who wish to do business with Michigan’s auto industry.
