MICHauto > Mission and Focus Areas

Mission and Focus Areas

Manufacturing plant

MICHauto is the state’s only automotive, mobility, and technology cluster association committed to promoting, retaining, and growing Michigan’s signature industry. It provides a platform for industry leaders and stakeholders to engage in advocacy, discuss industry priorities, improve the high-tech talent outlook, and create an innovation-friendly environment to support next-generation mobility developments. As the automotive and mobility industry continues to evolve, MICHauto’s mission is to serve as a trusted advisor and representative for the industry, ensuring Michigan maintains its global leadership and competitiveness


To promote, retain, and grow Michigan’s signature industry as the state’s only automotive, mobility, and technology cluster association.

Focus Areas


Attracting and retaining high-tech talent to support the ever-evolving needs of the automotive and mobility industry.


Representing the needs of industry stakeholders to local, state, and federal governments to support and inform policies that support the industry’s growth.


Supporting the ongoing evolution of the automotive and mobility ecosystem by advancing intelligent and EV infrastructure and supporting the startup community.


Gathering a community of more than 70 investor companies and connecting with stakeholders like startups, CEOs, and government leaders to collaborate and discuss critical industry issues.

Measuring Impact and Success

  • Lead the nation in public policy and private investment to promote autonomous vehicle development, EV infrastructure, and intelligent transportation systems.
  • Grow number of startups and their connection to established companies in the industry.
  • Improve perception of the automotive industry to build the high-tech talent pipeline.
  • Establish a C-suite “community” for Michigan’s automotive and mobility industry.
Downtown Detroit

Let’s build Michigan’s automotive and mobility future together.

Join the only statewide cluster association that is promoting, retaining, and growing our signature industry.