Discover Auto Tours

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Discover Auto, a talent attraction program lead by MICHauto in partnership with Square One and Project Lead the Way, connects Michigan high school students with automotive and mobility companies to learn about job opportunities in the field. Company presentations by industry experts educate students on the industry, its technology, and promote its diverse career options.

Discover Auto is part of MICHauto’s broader talent awareness efforts, which have engaged more than 750 students since launching such initiatives in 2018.

Virtual sessions include:

  • Presentations by professionals from the host companies that showcase various careers within the company and the equipment or technology they use or create.
  • Live Q & A with student attendees. Students are encouraged to ask real questions regarding the company, the technology, and career pathways.

Hosts Say…

“HELLA was honored to have the opportunity to host MICHauto and Livonia Churchill. The students were excited to learn more about the industry and some of the different opportunities that HELLA has to offer. Before they left, the students were full of questions and smiles. We are looking forward to working with MICHauto in the future for another Discover Auto tour.”

Students Say…

“The tour taught me that there is a lot more to the automotive industry than the messy factory jobs.”

“It changed my perception because before I had not know the vast opportunities that exist in the automotive industry.”

“I never realized the prevalence of computer science and programming in vehicles.”

Get Involved

Interested in hosting or attending a Discover Auto program?

Contact Jenny Orletski-Dehne at to get started.

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