MichAuto > Committees


2024 Michigan is Automobility at the Capitol Group Meeting

Make a Difference in the automotive and mobility Industry

Companies are encouraged to maximize their MichAuto investment by serving on a committee that offers opportunities to stay informed on issues critical to their businesses and amplify MichAuto’s impact on Michigan’s automotive and mobility industry.

Please note that some committees have specific requirements, time commitments, and size limitations.

Advocacy Committee

The Advocacy Committee educates automotive and mobility organizations in Michigan on state-based policy issues and the importance of voicing their concerns at the state level.


    • Identify and develop means by which Michigan’s automotive and mobility industry can collectively increase its voice in Lansing, keeping state government officials informed of industry priorities and improving dialogue between them.
    • Increase collaboration with other automotive and mobility advocacy organizations, including the Motor and Equipment Manufacturers Association (MEMA) and the Alliance of Automobile Manufacturers (AAM).
    • Assist in planning and participating in MichAuto events that target legislative attendees.
    • Help grow MichAuto by recommending prospective investors and committee members.

View the 2024 policy priorities to see how MichAuto represents the needs of industry stakeholders to local, state, and federal governments.

Talent and Awareness Committee

Public perception is the key to building a healthy talent pipeline that supports the industry’s continued evolution and growth. MichAuto’s Talent and Awareness Committee works to engage companies and organizations around workforce-related issues, as well as develop strategic approaches to attracting and retaining high-tech talent across the industry. The committee includes two working groups, including:

  • Talent Pipeline Engagement
    This working group is most relevant to the committee members working in HR and recruiting. Together, the committee identifies future high-tech talent pipeline needs for the industry and determines how MichAuto investors can make a meaningful impact through projects, such as Discover Auto.
  • Industry Awareness
    This group of communications and marketing professionals works on the development and rollout of social media marketing campaigns to raise awareness of the opportunities for career development in the automotive and mobility industry in Michigan.


  • Develop and support programs solving high-tech talent pipeline needs.
  • Promote Michigan’s automotive, mobility, and technology assets to automotive companies and site selectors.
  • Improve the outdated public perception of Michigan’s automotive and mobility industry.
  • Make recommendations for speakers and presenters at MichAuto events.
  • Help grow MichAuto by recommending prospective investors and committee members.
  • Educate those in the automotive and mobility industry on the industry’s ongoing “war for talent” and that Michigan must continuously compete with other regions, states, and countries for talent.
2024 Detroit Auto Show Auto Caucus Reception Feature

Let’s build Michigan’s automotive and mobility future together.

Join the only statewide association that is promoting, retaining, and growing our signature industry.