MichAuto > You Drive the Future

You Drive the Future

You Drive Landing Page_Web Feature

Engage Gen Z, Showcase Your Company

You Drive the Future is revolutionizing Michigan’s automotive and mobility sector by inspiring Gen Z to pursue high-tech careers. You Drive’s impactful “vlog” stories, created by young professionals at companies throughout Michigan, resonate deeply with this audience.

Employers can leverage this platform to showcase a day in the life of their team, drawing top high-tech candidates and boosting their company’s appeal.

Proven Results Across Platforms

In June 2024, You Drive the Future expanded its strategy to enhance Gen Z’s awareness of high-tech career opportunities in Michigan, resulting in significant digital engagement.

You Drive Social Stats

Creator Commitment and Compensation

  • Will be responsible for filming up to four pieces of content monthly for two months, requiring a four-to-eight-hour commitment per month.
  • Must have a phone and know how to capture a video.
  • Does not need any video editing experience.
  • Will be compensated $250 per video, with a monthly maximum of $1,000.

North American International Auto Show 2023, You Drive the Future panel

If you are interested in highlighting a young professional at your company, please contact Maddie Thomas at mthomas@michauto.org.