MichAuto > Talent


Discove Auto Tour of Forvia Headquarters Wide

MichAuto supports key initiatives that are critical in developing Michigan’s workforce and building talent pipelines for the state’s automotive, mobility, and technology sectors.

Michigan’s future economic growth depends on its ability to develop, retain, and attract high-tech talent and a skilled manufacturing workforce across all industries. Advancement in these areas will not only secure the state’s collective industrial future, but will also allow Michigan to maintain its position as a global leader in manufacturing and innovation.


  • Connects talented students and professionals with educational institutions and training programs to make them aware of opportunities and support the industry’s needs for a high-tech workforce.
  • Advances the state’s talent pool by advocating for attraction and retention of high-tech talent with its own programs, and by working to connect educational institutions with companies, policymakers, and other organizations with similar goals.
  • Influences talent outcomes to preserve Michigan’s position as a global leader in an industry evolving at a rapid pace.

College and Young Professional Initiatives

D3C3 Winter Welcome opening presentation in Jan of 2024

Detroit Drives Degrees Community College Collaborative (D3C3)

D3C3 is a regional initiative that supports the community college system in Southeast Michigan. MichAuto leads the Sector Strategies pillar, which is designed to develop mobility talent pathways to support employers, job growth, and prosperity.

MichAuto facilitates D3C3’s Mobility Cluster, which focuses on mobility curriculum development and delivery, college capacity building, and career pathways mapping.­

Let's Detroit Panel 2023

Let’s Detroit

In September 2018, the Detroit Regional Chamber launched Let’s Detroit to increase the retention of college graduates leaving the state by 1% each year and engage those who wish to return or move to the Detroit Region.

With a focus on the Region’s signature industry, Let’s Detroit also offers employers an opportunity to directly engage recent graduates and young professionals as part of their talent recruitment and retention efforts. In addition, Let’s Detroit serves as a resource for young talent looking to relocate to the Detroit area, offering information on job opportunities, communities to live in, and ways to get involved in the region.

Middle- and High-School Initiatives

North American International Auto Show 2023, You Drive the Future panel

You Drive the Future

Today’s automotive and mobility careers aren’t limited to manufacturing and factory positions like they used to be, but many people still think they are.

MichAuto’s You Drive the Future campaign inspires future jobseekers to discover their potential and purpose in the ever-evolving automotive and mobility industry in Michigan. By highlighting high-tech opportunities and young professionals already making their mark in these fulfilling and exciting careers, MichAuto aims to bolster the talent pipeline upstream and foster a new generation of high-tech talent.

Follow the unique stories of young professionals shaping the future of transportation across Michigan.

Discover Auto 3

Discover Auto Tours

As part of its talent attraction efforts, MichAuto has partnered with Square One Education Network and Project Lead the Way to identify and engage high school students within the Detroit Region and the state. Through in-person and virtual career exploration of automotive and mobility companies and presentations by industry experts, Discover Auto tours will educate students on the industry, its technology, and promote diverse career options.

For additional information, contact the MichAuto team.