Michigan’s Big Show
Sept. 9, 2026
Michael Patrick Shiels
MichAuto Executive Director, Glenn Stevens Jr., joined Michael Patrick Shiels to share what value Pure Michigan bring to the state’s economy. Businesses and organizations should be leveraging Pure Michigan not just as a campaign, but as a means to show others why Michigan is the place to be.
“When we ask people to come visit us, say automotive executives from Europe or Asia, it’s [Pure Michigan] a great brand to promote, a place to start a business, to build a life for people to come here and more here, ” Stevens said. “So we hear all different types of things, but what we do know over 20 years is that Pure Michigan works and we need to invest in it more.”
Listen to the full intervew.