The Problem
Michigan’s century-long automotive dominance is under direct, accelerating threat.
China, Southern U.S. states, and global competitors are systematically targeting what Michigan built.
Five forces – Chinese competition, AI and automation, regionalization, propulsion innovation, and policy climate, are reshaping the industry simultaneously.
Michigan is not yet responding with the coordination this moment demands.
The Solution
A statewide, nonpartisan roadmap built from real stakeholder input across every region of Michigan.
Seven to eight structured roundtables bringing together industry, labor, education, government, and economic development leaders.
Actionable policy recommendations delivered directly to incoming state leadership.
A durable blueprint for Michigan’s automotive competitiveness through 2030 and beyond.
Why It Matters
$348 billion in annual economic output – 27% of Michigan’s entire GDP.
Nearly one in five Michigan jobs tied to automotive and mobility.
The industry supports every region of the state, every community, every political constituency.
Losing ground here is not a sector problem. It is a Michigan problem.
Why MichAuto
The only statewide automotive and mobility cluster association in Michigan.
A trusted, nonpartisan convener of industry, government, labor, and academia.
Not a study – a strategy built for action.
The organization that has brought Michigan’s automotive leaders together before, now doing it at the scale this moment requires.
“As we prepare for new leadership across the state, Michigan’s automotive and mobility industry must be a priority across party lines. Forces of change are rapidly reshaping the automotive industry from top to bottom. It is time to unite around a sustainable long-term strategy that transcends partisan politics.
We look forward to working with the new administration and legislature through Michigan’s Automotive Imperative, a roadmap to grow and diversify our core industries, develop the talent to drive the future, and invest in our innovation economy.”
-Glenn Stevens Jr., Executive Director, MichAuto; Chief Automotive and Innovation Officer, Detroit Regional Chamber
Coming soon!
Coming soon!
Key insights, perspectives, and recurring themes heard directly from stakeholders throughout the roadmap engagement process.
Coming soon!
The latest media coverage, interviews, and news stories featuring the roadmap’s impact on Michigan’s automotive future.
