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VIDEO: Innovate or Fall Behind – A MichAuto Call to Action

May 26, 2026

For more than a century, Michigan has been the driving force behind the global automotive industry, built on grit, ingenuity, and an unwavering commitment to innovation. But today, that legacy is being tested like never before. From rapid technological disruption and shifting global competition to evolving policy and market demands, the future of automotive and mobility is being rewritten in real time.

The video below sets the stage for a defining moment, one that calls on industry leaders, policymakers, and stakeholders across the state to come together, confront the challenges ahead, and chart a bold path forward, supported by MichAuto’s Automobility Policy Roadmap. When it comes to the future of Michigan’s signature industry, standing still is not an option. Watch the video to see what’s at stake and what MichAuto is doing to ensure Michigan remains globally competitive in the industry it created.