Matt Roush joined WWJ Newsradio 950 in September 2001 to spearhead the launch of the Great Lakes IT Report, a daily e-mail newsletter covering the technology world from a Michigan perspective. The publication was rebranded as the WWJ Technology Report with Matt Roush in January 2013. The publication covers tech broadly, including hardware, software, advanced manufacturing, the life sciences, tech education, automotive technology such as telematics and advanced powertrains, and renewable energy technologies. The publication concentrates on Michigan-based companies and technologies and covers how Michigan is transforming its economy to knowledge-based industries. Prior to joining WWJ, Roush spent more than 10 years at Crain’s Detroit Business as a reporter. Hired in 1990 to cover banking and finance, Roush’s beat switched to retailing in 1994. While covering retailing, Roush discovered a then-novel medium called the Internet, and he was instantly hooked. In 1998 he started covering technology full-time, and helped launch a tech news Web site for Crain’s, CrainTech.com, in 2000.
Prior to Crain’s, Roush covered beats as varied as business, health care, local government and real estate for the Kalamazoo Gazette, the Traverse City Record-Eagle, the Leelanau Enterprise and the Three Rivers Commercial. Roush, a resident of Dearborn, is active in his community and church. He has won numerous journalism awards from the Associated Press, UPI and the Association of Area Business Publications. His hobbies include cooking, camping, hiking, cross-country skiing, astronomy, gardening, and building and flying model rockets. Roush is a native of Three Rivers and a 1978 graduate of Albion College.