Auburn Hills, Michigan – July 7, 2025 — Following the transition to a standalone business, Teijin Automotive Technologies is rebranding – back to the name by which it was originally called before being acquired by Teijin – and that’s CSP. But it’s a little different this time around. The company is introducing a new logo and dropping the “Continental Structural Plastics” moniker.
The new logo reflects a sleeker, more sophisticated design. With thin lines and a forward lean, the new logo reflects motion, mobility and progress. Its lighter feel represents the lightweight advanced composites for which the company is known. The tagline, “The Composites Solution Partner” accurately describes the company’s value proposition to its customers.
“This transition gave us an opportunity to revert to a brand that’s well known in the industry while at the same time providing it with a much-needed update,” said Kim Zitny, director, Corporate Communications. “We are excited to officially showcase our new brand in advertising, on social media, and at a number of upcoming industry events. And we will launch a new website later this year.”
The New Ownership and Structure
CSP is now a standalone, privately held business. Its focus remains on strong partnerships with industry leading OEMs and innovative solutions to support the transportation industries.
The European operations of Teijin Automotive Technologies will continue to operate as part of Teijin Limited and maintain the Teijin Automotive branding. The new CSP will maintain its operations in Carey, Conneaut, North Baltimore, and Van Wert, Ohio; Lenior and Salisbury, North Carolina; Sarepta, Louisiana; Grabill, and Huntington, Indiana; Seguin, Texas; Auburn Hills (2), and Manchester, Michigan; and Saltillo, and Tijuana, Mexico.
About CSP
CSP is the industry leader in the formulation and molding of lightweight, advanced composite components for the transportation industries. We bring together materials, engineering and manufacturing expertise to create mobility solutions that are lighter, stronger and more eco-friendly. Headquartered in Auburn Hills, Mich., CSP has 14 facilities in the United States and Mexico and employs more than 4,000 people. For more information visit thecsp.com.
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