Jay Farner
MichAuto > Jay Farner

Jay Farner

Jay Farner is chief executive officer of Quicken Loans/Rocket Mortgage, the nation’s largest mortgage lender. He is responsible for the leadership and growth of the company. 

Farner also serves as the chief executive officer of Rocket Companies (NYSE: RKT), a Detroit-based holding company consisting of tech-driven real estate, mortgage and financial services businesses – including Rocket Mortgage, Rocket Homes and Rocket Auto. Rocket Companies made its debut on the New York Stock Exchange in August 2020. 

Prior to becoming the chief executive officer of Rocket Mortgage, Jay was the company’s president and chief marketing officer, leveraging the synergies between marketing, business development, and mortgage origination operations. During this time, Quicken Loans launched Rocket Mortgage, the first fully online and on-demand mortgage experience. 

He joined Rock Financial – the company that would ultimately become Rocket Mortgage – in 1996 and quickly became one of the company’s top mortgage professionals. In early 1997, Farner was named a director of Mortgage Banking and played a significant role in training and development for Rock Financial. He was later promoted to vice president of Web Mortgage Banking and helped establish Quicken Loans as one the largest lenders in the country. 

Rocket Mortgage has been ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past 11 years, from 2010 through 2020. the company has also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for seven consecutive years, from 2014 through 2020. 

Under Jay’s leadership, Quicken Loans has maintained its rank in the top 30 companies on Fortune magazine’s annual “100 Best Companies to Work For” list – a position it has held for 17 consecutive years. 

Along with his work for Rocket Companies, Farner serves as an executive board member for Community Solutions, StockX, Shinola, the Metropolitan Detroit YMCA, and the Rocket Giving Fund. 

Farner earned a bachelor’s degree in finance from Michigan State University and is a member of the 2011 Crain’s Detroit Business 40 under 40 class.