Toby Barlow
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Toby Barlow

Toby Barlow is currently chief creative officer at Team Detroit and global creative director on Ford.

After graduating from the great books program at St. John’s College in Santa, Fe, N.M., Barlow began his career at Hal Riney & Partners in San Francisco. Since then he has worked on accounts as varied as Absolut Vodka, Barnes & Noble, The Sundance Channel, Debeers Diamonds, Kleenex, Doctors Without Borders, and See’s Candies.

He created the award winning animated film series, “Billy Collins Action Poet” ( and “The Plimpton Project” (

His 2008 novel “Sharp Teeth” was featured on NPR’s “Weekend Edition” and was also rated one of the top 20 Los Angeles noir stories by the LA Times and won the prestigious Alex Award.

Barlow has written for The New York TimesThe Huffington Post, and the literary journals “N+1” and “Gargoyle.” Detroit’s Metro Times newspaper once named him “Best Candidate for Intergalactic Ambassador of Detroit,”and in 2009 Real Detroit named him one of the top 100 reasons to love Detroit.

He lives in downtown Detroit and suggests you do the same.