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CEO Spotlight: OneMagnify’s Mark Petroff

April 2, 2021
 width=Mark Petroff is the president and chief executive officer of OneMagnify. MichAuto had the chance to speak with Petroff about what attributes he looks for in successful leaders.

Who do you look up to for inspiration or mentorship?
I have always found inspiration in the sailors who serve in our Navy – forward-deployed on the tip of the spear. From every corner of the United States, including Michigan, their stories have always resonated with me. Whether serving on a submarine, ship, or aviation squadron in peace or war, they represent America with incredible professionalism while sacrificing so much individually for the security of our nation. On my toughest days, I always reflect on the fact that there is likely a submariner three months into a six-month deployment giving and sacrificing far more than anything I can do in my day-to-day.

What are you grateful for?
I’m grateful for the opportunity to lead OneMagnify – serving our employees and clients. We have been able to build a team here that is focused on client service, while also creating a brighter workplace that values positivity, empathy, and most importantly, inclusivity. We recently launched our Unify team. Unify is focused on growing OneMagnify’s focus on diversity, equity, and inclusion. I am learning so much about creating a better company for all employees and have been grateful for the team’s initiative in launching Unify. We’ve signed up for the United Way’s 21 Day Equity Challenge and can’t wait to apply the best practices to our company.

What are the most important attributes of successful leaders today?
Given the dynamics of the pandemic, I have been emphasizing with my leadership team that they must approach every day with a mindset that is centered around being resilient and agile. But, as we move forward from the pandemic to address the automotive industry’s fundamental changes, we’re focusing on being empathetic to the consumer’s needs and innovative in driving solutions to not only meet their needs but also anticipate them.

What is your essential quarantine TV series, hobby, or book?
My wife and I have subscribed to every streaming service out there. Re-watching The Office and seeing Ted Lasso were our favorites early in the pandemic. I often get accused of channeling Ted Lasso and Michael Scott by my team. Recently, we added the Peacock Network just to get Yellowstone. It’s like HBO’s Succession, but set in the best that Utah and Wyoming have to offer. It’s a fun storyline with the eye candy of the West. A perfect escape from the drudgery and monotony of Zoom meetings!

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