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Discover Auto: HELLA Virtual Tour

On April 15, MICHauto along with partner Square One Education Network held a virtual Discover Auto tour featuring HELLA. Students, teachers, and guidance counselors were in attendance from all over the state of Michigan, including Detroit, Macomb, Kalamazoo, Grand Ledge, Ann Arbor, Grayling, and the Upper Peninsula.

The event began with an introduction from Square One, an overview of MICHauto, and background on how MICHauto’s program coordinator, Jenny Orletski-Dehne, began her career in the automotive industry. Participants watched a pre-recorded video from HELLA, lead by Madison Kielty, marketing analyst for HELLA, which included a compilation of short career overviews from employees such as Joerg Weisberger, chief executive officer; Evan Pavlick, global sales director; Karthik Devaraj, business development manager for advanced engineering; and Carissa Silas, marketing specialist.

Following the presentation, students were able to ask the HELLA participants questions in a live Q&A. Questions included:

  • How have you adapted to the current working environment?
  • Is it difficult working on mechanical parts for cars, such as brakes and wheels, and what kind of education do you need?
  • How can foreign language skills help in the automotive industry?

Through the virtual tour, students were able to learn about various career opportunities right in their backyard. This event was the first in a series of virtual Discover Auto tours with Square One. Below are the dates and links to register for upcoming tours.


If you know of any teachers or students who would like to get involved in an upcoming tour, please share the links below.

Omron: https://zoom.us/meeting/register/tJIlcuupqzgrHtHixEF6yCh0XEcU3p-EzHTr?fbclid=IwAR2imnLlIWixdP3YKzJyrAAawjn_x5Xn2HOMIutt92nNSBiJAlGX-cOH4kk

Brose: https://zoom.us/meeting/register/tJMrce-qrjgiGdY-TF-YZ6s4RRO08o14_eCB