For all the clean air promise of electrified vehicles, the long road to their mass deployment is full of potential twists and turns presenting risks to the automotive industry, especially suppliers tasked with bringing innovation to the segment and their OEM customers. For starters, research and development costs for electrification, whether it is for a mild-hybrid or pure electric, are significant. That means suppliers are making big investments today for a market presently less than 4 percent of sales with no certainty consumers will want them in the future, or if other variables such as loosened federal regulations may hinder their rollout.
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